BlueBox
CONQUERING A SATURATED MARKET
For BlueBox, a summer storage service for undergraduates, acquiring new customers has frequently relied on word of mouth referrals. In a saturated marketplace where pricing is similar across the board, indifferent undergraduates tend to simply store their belongings with whichever service requires less effort. While flyering and emailing have led BlueBox to have some success in the past, the storage business requires trust. To get the word out about BlueBox’s storage offerings and develop trust with customers, in-person marketing is the logical choice.
Getting Personal
Using the exclusive access that students have to Duke facilities, the Anglez team put together tabling sessions outside of every dining hall on campus. These sessions enabled students not only to hear about BlueBox and meet the employees, but also to sign up for summer storage on the spot without paying up front. To compliment this effort, individual text messages about upcoming storage opportunities were sent to every client in BlueBox’s directory and fliers were slid under the door of every dorm on campus.
Tabling Session
- Over 500 students came to learn more
Tabling Banner
THE RESULTS
150
New customers who signed up for BlueBox and cited tabling events as the reason they chose BlueBox.
63%
Increase in revenue for spring 2019 compared to spring 2017 - when BlueBox had little advertisement on campus.
BlueBox reaped the benefits of this guerilla marketing campaign in terms of both new customer acquisition and customer retention. In 2019, BlueBox was competitive with all other services, and surveys of new customers revealed that hundreds of these new customers cited the in-person tabling sessions as the reason they chose BlueBox. Additionally, the personalized approach to all customers, old and new, led BlueBox to achieve its highest customer retention rate in years for the summer of 2019.
Additional Advertising
Flyer Advertisement
Instagram Promotions
Seasonal Email
